That Apple ad
The iconic 1984 advert only ran during that year's Superbowl, but it's one of the most influental adverts of all time. It was named Commercial of the Decade by industry bible Advertising Age, and in 1995 the same magazine dubbed itthe best ad of the last 50 years. Directed by Ridley Scott, who'd just finished making Blade Runner, the ad cost an unprecedented amount of cash – $700,000 – and it horrified Apple's management, who cancelled one of the two advertising slots they'd booked. Despite this, the advert entranced viewers, made Apple's name and introduced the world to something called the 'Macintosh'.
(MacFormat, April 2006)
A preview of the ad was greeted with foot-stomping, whistling applause from the sales force at a fall meeting, several members of the original Macintosh marketing team say. But the Apple board of directors was much less impressed, and in fact ordered ad agency Chiat/Day to try to sell the Super Bowl advertising time spots. When the agency reported it couldn't unload the 60-second spot by the deadline, Apple's board suggested swapping in an Apple II advertisement – but none was suitable. So the board acquiesced, the spot ran –and the Mac made its mark on the advertising field as well as on the technology world.
[…] The hammer throwing athlete/actress is Anya Major, who also appeared as the Russian borderguard in Elton John's music video Nikita.
(http://design.osu.edu)
See the 2004 iPod equipped version here
